Category Archives: New projects

@SURI expanded from the UK into North America with a sustainable electric toothbrush. The product has a mission. The traffic? Probably telling a…

@Wolven has a practical growth question inside activewear. Community and sustainability messaging can drive engagement while hiding contribution margin by cohort. That does…

@Atoms has a practical growth question inside footwear. Comfort-led product storytelling can create intent while still needing better post-purchase expansion paths. That does…

@Warby Parker just reported another quarter of aggressive acquisition spend. Your board loves the growth numbers. But your LTV:CAC ratio tells a different…