Category Archives: New projects

@Lume Deodorant sits in a useful pressure point for personal care. Fast awareness growth can create very different economics between first purchase, subscription,…

@Ridge sits in a useful pressure point for everyday carry and travel accessories. Premium product demand can mask whether repeat purchase and accessory…

@Primary has an interesting commercial question inside kids apparel. Kids apparel repeat purchase is predictable, but only if sizing, seasonality, and lifecycle data…

@Graza sits in a hard part of premium pantry right now. Retail buzz meeting first-party monetization can look healthy from the outside and…