Category Archives: New projects

Data-First Culture

@Restoration Hardware your team makes decisions by experience. Your data shows something different. They ignore it. Every single time. That's not a data…
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Vegas Vault and the Churn Signal You Are Missing

Vegas Vault from Push Gaming launches today. Hold-and-win collect mechanics have a specific churn signature: players who hit the bonus feature in the…
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Deadcode Shows Why AI Segmentation Wins

Deadcode from ELK Studios drops this week. Win-ways adaptive mechanics attract a technically sophisticated player type. You already have that profile buried in…
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Engineering CAC Down

@Thrive Market your CAC is $180. Was $120 six months ago. Your response is market reality. That's accepting mediocrity. I've engineered CAC down.…
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