Category Archives: New projects

@Patagonia conversion rate is 2.3%. You've tested headlines. Images. CTAs. You're testing surface features. The psychology is untested. When I rebuilt funnel psychology…

Spice Spice Baby! from Play'n GO releases today. Your CRM team will build a push campaign. Your paid media team will build a…

Divine Fortune Gold from NetEnt releases today. Progressive jackpot titles have the highest organic search intent in slot content. They also have some…

@Walmart you're scaling revenue to $50M. Profit margin dropped 18% to 6%. Your board congratulates revenue growth. I see margin collapse. This isn't…