Category Archives: New projects

Dynasty of Death from Hacksaw Gaming releases today. High-volatility buy-bonus titles attract a specific player type. Your CAC benchmarks were not built for…

@Amazon you're the DTC benchmark. But I know your brands are struggling with sustainable growth. Scaling 8% month-over-month is solid. Not transformational. I've…

Your CAC is $180. It was $120 six months ago. Your response? "That's just the market." A CMO at a $150M brand told…

@Target your marketing budget is $500M annually. You allocate based on last year's performance. This year's story is different. Last year's patterns don't…