Category Archives: New projects

You sell online. You sell in-store. You sell on Amazon.

You sell online. You sell in-store. You sell on Amazon. Three teams. Three strategies. Zero integration. A VP of Omnichannel at a $180M…
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The CAC-LTV Squeeze

@HelloFresh your CAC is climbing. LTV isn't keeping pace. The CAC-LTV squeeze is real and it's squeezing your margins. I've fixed this economics.…
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Your conversion rate is 2.1%.

Your conversion rate is 2.1%. Your competitors are at 4.5%. Your response? "Different products, different metrics." A Founder at a $40M DTC brand…
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Sustainability vs. Profitability

@Allbirds your stock took another hit last week. The market's punishing your unit economics. I know the story. You're bleeding margin on every…
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