Category Archives: New projects

Community Needs A Profit Model

@Snow Peak USA sits in a useful pressure point for outdoor retail. Premium outdoor retail needs a tighter connection between content, community, and…
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Education Should Reduce CAC

@Ooni sits in a useful pressure point for outdoor cooking. Category passion can create strong traffic while still requiring better education-to-purchase sequencing. That…
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Seasonal AOV Is Not Enough

@Solo Stove sits in a useful pressure point for outdoor lifestyle products. High-aov seasonal products need sharper second-purchase and accessory economics. That does…
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Launch Spikes Need A Second Act

@Nugget sits in a useful pressure point for children's furniture. Community-led demand can create launch spikes that need disciplined post-purchase revenue planning. That…
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