Category Archives: New projects

@Lululemon your view-through attribution window is 7 days. You're crediting ads for sales that happened without them. That's the quiet killer of ad…

@Glossier your team went from 12 to 31 people. Same revenue. More confusion. Scaling teams isn't adding headcount. It's building systems that work…

Your LTV:CAC ratio is 2.1:1. I don't need to see your dashboard to know it. I see it everywhere in March 2026. A…

Gemstone Jam drops from Yggdrasil this week. Your paid team is already building the campaign. Your retention team has no idea it is…