Category Archives: New projects

Conversion Rate Needs A Margin Floor

@Blenders Eyewear sits in a hard part of eyewear right now. Seasonal demand meeting cohort payback can look healthy from the outside and…
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ROAS Can Hide Bad Profit

@Dr. Squatch sits in a hard part of men's personal care right now. Viral acquisition meeting replenishment discipline can look healthy from the…
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Travel Peaks Need Payback

@CALPAK has an interesting commercial question inside travel goods. Seasonal travel demand can make acquisition look efficient before payback and accessory attach are…
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LTV Is Not A Retention Slide

@Pura Vida Bracelets sits in a hard part of jewelry and accessories right now. Creator acquisition meeting loyalty fatigue can look healthy from…
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