Category Archives: New projects

@Birdies has an interesting commercial question inside women's footwear. Comfort-led footwear demand needs better first-party feedback loops between product, paid media, and lifecycle.…

@Olipop sits in a hard part of functional beverage right now. Retail velocity meeting dtc data loss can look healthy from the outside…

@Cuts Clothing sits in a hard part of men's apparel right now. Performance creative meeting ltv measurement can look healthy from the outside…

@Taylor Stitch has an interesting commercial question inside menswear. Limited-run merchandise can create urgency while complicating retention and inventory economics. That is not…