Category Archives: New projects

@Eight Sleep has an interesting commercial question inside sleep technology. Hardware and subscription economics need one view of acquisition cost, retention, and support…

@Bear Mattress has an interesting commercial question inside mattress and sleep products. Promotion-heavy sleep categories need payback discipline beyond first-order conversion. That is…

@Kizik sits in a hard part of hands-free footwear right now. Product demo traffic meeting repeat purchase can look healthy from the outside…

@Tecovas sits in a hard part of western footwear right now. Store growth meeting digital cohort transfer can look healthy from the outside…