Category Archives: New projects

@Pact makes organic, ethical basics. Mission-driven. Value-aligned customers. But discount dependency has a way of infecting even the most purposeful brands. The reflexive…

@Alohas runs a pre-order model for sustainable luxury footwear. Smart for inventory. But what happens in the 14 days between purchase and delivery?…

@Obé Fitness built a digital fitness subscription that people love. Content quality is exceptional. But subscription economics have a structural trap most fitness…

@Hero Cosmetics scaled Mighty Patch into a household name. DTC and retail both strong. But if 60% of your budget still runs on…