Category Archives: New projects

Consideration Paths Distort CAC

@Saatva has an interesting commercial question inside mattress and sleep products. Premium sleep purchases involve long consideration paths that can distort channel-level cac.…
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Content Commerce Needs Margin Logic

@Huckberry sits in a hard part of men's lifestyle retail right now. Content commerce meeting merchandising margin can look healthy from the outside…
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Catalog Growth Needs Margin

@Article has an interesting commercial question inside online furniture. Large-catalog furniture needs traffic quality, merchandising, and financing offers measured against margin. That is…
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Holdouts Protect The P&L

@Away sits in a hard part of travel goods right now. Demand recovery meeting channel incrementality can look healthy from the outside and…
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