Category Archives: New projects

@American Giant has an interesting commercial question inside apparel. Domestic-made positioning can attract loyal buyers but still needs sharper product-level payback visibility. That…

@HexClad sits in a hard part of premium cookware right now. Influencer demand meeting contribution margin can look healthy from the outside and…

@Rothy's sits in a hard part of footwear right now. Omnichannel expansion meeting customer file quality can look healthy from the outside and…

@Pact has an interesting commercial question inside sustainable apparel. Values-led apparel demand still needs disciplined measurement across paid, email, and repeat purchase. That…